Background Information
The property owner is requesting a variance to erect 5 outdoor advertising wallwraps, with a total area of 38,744 square feet, which would blanket the exterior of the former Tidewater Grain building with commercial advertising. This building towers above the landscape and is highly visible from the gateway highways leading visitors to Center City from Philadelphia International Airport. This imposing structure is also visible to park users hoping to enjoy the bucolic setting of FDR Park and to the current and potential businesses operating in the Philadelphia Naval Business Center. The proposed variance violates 26 provisions of Philadelphia's zoning code, including size, height, and number of structures.
