(1) Legislative Purpose. The purpose of this Section is to promote the public welfare by encouraging the revitalization of deteriorating neighborhood commercial areas, to improve the aesthetic quality of these areas, and to provide that a reasonable degree of control may be exercised over the design, construction, alteration and repair of signs located in designated neighborhood commercial revitalization areas, in order to prevent further deterioration and blight and to protect surrounding neighborhoods from the adverse effect of deterioration and blight.

(2) Definitions. In addition to the definitions set forth in Section 14-102, in this Section the following definitions shall apply:

(a) Department. The Department of Licenses and Inspections.

(b) Designated Areas. Any neighborhood commercial revitalization area so designated pursuant to subsection 14-2009(4).

(c) Termination of Useful Life. The useful life of a sign shall be considered terminated when 20% or more of the surface of the sign exhibits substantial deterioration, including bent, warped, split, broken, damaged or rusted finish, chipped, peeling or faded paint and broken, damaged or rusted finish, chipped, peeling or faded paint and broken or missing sign copy.

(d) Workmanlike. Reasonably skillful.

(3) Designation of Neighborhood Commercial Revitalization Areas. Subject to the approval of Council, the Department may from time to time designate certain commercial districts within the City as neighborhood commercial revitalization areas. Designation shall take into account the potential of the district for revitalization, the size and density of the commercial area, the range of store type, the size and purchasing power of the population served, the interest of merchants within the commercial area, and the degree of physical and/or economic deterioration evident in the district.

(4) Designated Neighborhood Commercial Revitalization Areas:[497]

(a) Fifty-second street, both sides, between Market street and Walnut street.

(b) Sixtieth street, both sides between Market street and Chestnut street.

(c) Point Breeze avenue, both sides, between Wharton street and Dickinson street.

(d) Columbia avenue, both sides, between Twenty-first street and Twenty-third street and Ridge avenue, both sides, between Twenty-first street and Twenty-third street.

(e) Germantown avenue between Logan and Walnut Lane.[498]

(f) Chelten avenue between Baynton street and Wissahickon avenue.[499]

(g) Maplewood Mall, between Germantown avenue and Greene street.[500]

(h) Ridge avenue, between Hermitage and Monastery avenue.[501]

(i) Main Street Manayunk National Historic District:[502] Main Street Manayunk National Historic District: Beginning at a point on the northerly side of Main street, approximately three hundred seventy feet east of Shurs lane, at the eastern boundary of Littlewoods Dyers & Bleachers (4025 Main street); thence extending northwardly approximately one hundred eighty feet along said boundary to a point of the southerly boundary of the Reading Railroad right-of-way, south of Cresson street; thence extending westwardly approximately one thousand eight hundred feet along the southerly boundary of the Reading Railroad right-of-way, to the easterly side of Roxborough avenue; thence extending westwardly approximately eight hundred fifty feet along the southerly side of Cresson street to the easterly side of Levering; thence extending north to the northerly side of Cresson street (sixty feet wide); thence extending westwardly approximately two hundred sixty feet along the northerly side of Cresson street to the easterly boundary of the waiting room and public facilities building of the Manayunk passenger station of the Reading Railroad; thence extending northwardly along the eastern boundary of said facility approximately thirty feet; thence extending westwardly along the northerly boundary of said facility approximately one hundred feet; to a point of the easterly side of Carson street; thence extending southwardly one hundred feet along the easterly side of Carson street, to a point on the southerly side of Cresson street; thence extending westwardly four hundred feet along the southerly side of Cresson street to the westerly side of Green lane; thence continuing westwardly along the southern boundary of the Reading Railroad right-of-way one hundred fifty feet to a point; thence extending southwardly crossing the Pennsylvania Railroad right-of- way, following the easterly boundary of the Manayunk substation property, one hundred fifty feet to a point on the northerly side of Main street; thence extending westwardly along the northerly side of Main street one thousand one hundred feet to the westerly side of Leverington avenue; thence continuing westwardly along the southern boundary of the Reading Railroad right-of- way approximately five thousand seven hundred feet to a point adjacent to Flack Rock Dam; thence extending southwardly, crossing the canal channel and continuing along the westerly side of the dam structure to the southern bank of the Schuylkill River; thence returning along the easterly side of the dam structure to the westerly tip of Venice Island; thence extending eastwardly along the southern shore of Venice Island nine thousand eight hundred fifty feet to the easterly tip of Venice Island at the lower lock; thence crossing the lower lock channel and continuing eastwardly approximately seven hundred feet along the north bank of the Schuylkill River to the easterly property line of 4026 Main street; thence extending northwardly along said property line approximately one hundred feet to the southerly side of Main street; thence crossing Main street sixty feet wide, to a point on the northerly side of Main street; at the eastern boundary of Littlewoods Dyers & Bleachers, the first mentioned point and place of beginning.

(j) Lansdowne avenue, between Fifty-ninth street and Sixty-third street.[503]

(k) Twenty-seventh and Girard Retail District: The area bounded by the north side of Poplar street to the south, the south side of Thompson street to the north, the east side of Thirty-third street to the west, and the west side of West College avenue to the east.

(l) Germantown/Lehigh Retail District: Germantown avenue, both sides, between the south side of Cambria and south side of Adler street; West Lehigh avenue, both sides, between the east side of Eleventh street and the west side of Hutchinson street.

(m) Broad and Susquehanna Retail District: Broad street, both sides, between the south side of Susquehanna avenue and the south side of Dauphin street; Susquehanna avenue, both sides, between the west side of Broad street and the east side of Eighteenth street.

(n) Ogontz avenue Retail District: Ogontz avenue, both sides, between the north side of Washington lane and the south side of Cheltenham avenue.

(o) Lancaster avenue Retail District: Lancaster avenue, both sides, between the west side of Thirty-sixth street and the east side of Belmont Avenue.

(p) Fifty-second street Retail District: Fifty-second street, both sides, between the south side of Walnut street and north side of Locust street; Market street, both sides, between the west side of Fifty-first street and the east side of Fifty-third street.

(q) Sixtieth street Retail District: Sixtieth street, both sides, between the south side of Chestnut street and north side of Walnut street; Market street, both sides, between the west side of Fifty-ninth street and the east side of Sixty-first street.

(r) Broad and Olney Retail District: Broad street both sides between north side Tabor road, and the north side of Champlost street, Old York road, both sides, between the south side of Tabor road and the north side of Champlost street and Olney avenue, both sides, between west side of Broad street and the east side of Thirteenth street.

(s) Logan Retail District: Broad street, both sides, between south side of Wyoming avenue and the north side of Wagner street, Old York road, both sides between the south side of Wyoming avenue and the north side of Wagner street, Eleventh street, both sides, between the north side of Wyoming avenue and the north side of Louden street, Louden street, both sides, between the east side of Tenth street and the west side of Marvine street.

(t) Fifth and Lehigh Retail District: Fifth street, both sides, between north side of Lehigh avenue and the south side of Indiana avenue.

(u) Frankford and Allegheny Retail District: Frankford avenue, both sides, between north side of Lehigh avenue and the south side of Allegheny avenue, Allegheny avenue, both sides, between the east side of Jasper street and the west side of Amber street.

(v) Twenty-second and Lehigh Retail District: Twenty-second street, both sides, between the north side of Lehigh avenue and the south side of Clearfield street, Fox street, both sides between the west side of Twenty-second street and the south side of Clearfield street.

(w) Greater Kensington/Harrowgate Kensington Retail Districts: Kensington avenue, both sides, between the north side of Lehigh avenue and the north side of Tioga street, Allegheny avenue, both sides, between the west side of Jasper street and the east side of "G" street.

(x) Broad and Cecil B. Moore Retail District: Cecil B. Moore avenue, both sides, between the west side of Broad street and the east side of Twentieth street.

(5) General Sign Standard Applicable to All Designated Areas:[504]

(a) Signs permitted. Only business signs relating to current building use shall be permitted. Business signs no longer relating to current building use shall be removed.

(b) Number of Signs. Only two signs shall be permitted for each business.

(c) Workmanship of signs. Fabrication of signs and sign copy shall be completed in a neat and workmanlike manner. For the purposes of this subsection, "neat and workmanlike manner" shall mean that lettering and other graphic information shall be neatly and evenly formed, surfaces shall be true and properly prepared and finished and joints shall be neatly formed.

(d) Flashing, animated or roof mounted signs shall not be permitted.

(e) Outdoor advertising signs, billboards, and non-accessory signs shall be prohibited.

(f) Projecting signs, where permitted under Section 14-2009(6), shall be subject to prior written approval of the Art Commission.

(g) All conditions not conforming to the requirements of paragraphs (a), (c), or (d) shall be removed within one year of the effective date of this Section, or for additional designated areas, within one year of the effective date of their designation.

(h) All conditions not conforming to the requirements of paragraphs (b) or (e), or to the requirements of Section 14-2009(6) relating to sign standards applicable to individual designated areas, shall be removed at the termination of the useful life of the sign Any such sign lawfully in existence on the effective date of this Section shall not be repaired, altered or moved in any substantial manner.

(6) Sign Standards Applicable to Individual Designated Areas.[505] In addition to the general standards of Section 14-2009(5), the following separate standards reflecting the unique physical, economic, social and historical context of each designated area shall apply:

(a) Fifty-second street:

(i) Signs mounted on the face of any sidewalk canopy shall be permitted, provided they are mounted parallel thereto, within the sign band structure, provided that the length of the sign shall not exceed the width of the storefront; further provided that such signs may only be illuminated by interior lighting and that the copy of such signs shall not be less than eight inches in height.

(ii) Flat wall signs parallel to the building face shall be permitted, provided that the bottom of the sign begin above the top of any canopy structure and that the copy on such signs shall not be less than six inches in height.

(iii) One storefront window mounted sign shall be permitted for each business provided that it is of a maximum area of ten square feet.

(iv) New projecting signs shall not be permitted. Existing projecting signs which will interfere with the canopy to be erected by or on behalf of the City of Philadelphia on Fifty-second street, both sides, between Market and Walnut streets, excluding the east side of Fifty-second street between Chestnut and Sansom streets, shall be removed within six (6) months of the effective date of this Section. All projecting signs, the bottoms of which extend lower than thirteen (13) feet above ground level shall be considered as interfering with the canopy.

(b) Sixtieth street:

(i) Wall signs parallel to the building face shall be permitted provided that for each building the aggregate square foot coverage shall be limited to a maximum area of four square feet for each lineal foot of store frontage, further provided that the top of such signs shall extend no higher than the bottom of the windows or projecting bay located on the second story of the building face or fifteen feet above the ground level, whichever is lower, the copy of such signs shall not be less than six inches in height.

(ii) One storefront window mounted sign shall be permitted for each business provided that it is limited to a maximum area of ten square feet.

(iii) Projecting signs shall not be permitted.

(c) Point Breeze avenue, Columbia / Ridge:

(i) Wall signs parallel to the building face shall be permitted that for each building the aggregate square foot coverage shall be limited to a maximum area of four square feet for each lineal foot of store frontage, provided that such sign shall project no more than twelve inches from the principal face of the building and that the top of such sign shall extend not higher than the bottom of the windows or projecting bay located on the second story of the building face or fifteen feet above the street line, whichever is lower. The copy on signs shall be not less than six inches in height.

(ii) One projecting sign shall be permitted for each storefront business provided that it is limited to a maximum surface area of twenty-four square feet per face and that the top of such sign shall extend no higher than the bottom of the windows located on the second story of the building face or fifteen feet from the street line, whichever is lower. The copy on such sign shall not be less than six inches in height.

(iii) One storefront window mounted sign shall be permitted for each business, provided that it is limited to a maximum area of ten square feet.

(d) Germantown avenue between Ashmead place and Walnut lane, and Greene street between School House lane and Rittenhouse street:[506]

(i) Wall signs parallel to the building face shall be permitted provided that for each building the aggregate square foot coverage shall be limited to a maximum area of one and one-half square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the windows sills or projected bay located on the second story of the building face or fourteen feet above the street line, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on signs shall not be less than six inches in height. Sign materials and design shall reflect the historic character of the district. Internally illuminated box type signs shall not be permitted.

(ii) One projecting sign shall be permitted for each store front business, subject to the prior written approval of the Art Commission. Such sign shall occupy a maximum area of nine square feet per face, and the top of such sign shall extend no higher than the window sill or projecting bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. Such signs shall be non-illuminated and constructed of appropriate materials in keeping with the historic character of the district.

(iii) One story front window sign shall be permitted provided that it is limited to a maximum area of ten square feet. Such sign shall not be illuminated.

(e) Chelten avenue between Baynton street and Wissahickon avenue:[507]

(i) Wall signs parallel to the building face shall be permitted provided that for each building the aggregate square foot coverage shall be limited to two square feet for each lineal foot of store frontage, provided that such sign shall project no more than twelve inches from the principal face of the building, and that the top of such sign shall extend no higher than the bottom of the windows or projecting bay located on the second story of the building face or fourteen feet above the street line, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) One projecting sign shall be permitted for each store front business, subject to the prior written approval of the Art Commission. Such sign shall occupy a maximum area of nine square feet per face, and the top of such sign shall extend no higher than the window sill or projecting bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. Such signs shall be non-illuminated.

(iii) One free-standing sign shall be permitted for each property set back twenty feet or more from the property line. Such sign shall not have more than two faces, with an area of fifty square feet per face. Such sign shall not exceed fifteen feet in height from grade level to top of sign, and shall not project beyond the building line.

(f) Maplewood Mall between Germantown avenue and Greene street:[508]

(i) Wall signs parallel to the building face shall be permitted provided that for each building the aggregate square foot coverage shall be limited to a maximum area of one square foot for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projecting bay located on the second story of the building face or fourteen feet above the street line, whichever is lower. In no case shall any sign exceed twenty square feet in area. The copy on such signs shall not be less than six inches high. Internally illuminated box type signs and plastic faced signs shall not be permitted.

(ii) One projecting sign shall be permitted for each store front business subject to the prior written approval of the Art Commission. Such sign shall occupy a maximum area of nine square feet per face and the top of such sign shall extend no higher than the window sill or projecting bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. Such signs shall be non-illuminated, and constructed of traditional materials. Plastic faced signs shall be prohibited.

(iii) One store front window sign shall be permitted provided that it is limited to a maximum area of ten square feet. Such sign shall not be illuminated.

(g) Ridge avenue between Hermitage and Monastery avenue:[509]

(i) Wall signs parallel to the building face shall be permitted provided that for each building the aggregate square foot coverage shall be limited to a maximum area of two square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face or fourteen feet above the street line, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) New projecting signs shall not be permitted. Existing projecting signs shall be removed within six (6) months of the effective date of this Section.

(iii) One store front window sign shall be permitted provided that it is limited to a maximum area of ten square feet. Such signs shall not be illuminated.

(iv) One free-standing sign shall be permitted for each property set back twenty feet or more from the property line. Such signs shall not have more than two faces, with an area of forty square feet per face. Such signs shall not exceed fifteen feet in height from grade level to top of sign, and shall not project beyond the building line.

(h) Main Street Manayunk National Historical District:[510]

(i) Wall signs parallel to the building face shall be permitted provided that for each building the aggregate square foot coverage shall be limited to a maximum area of one and a half square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face or fourteen feet above the street line, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height. Sign materials and design shall reflect the historic character of the district. Internally illuminated box type signs shall not be permitted.

(ii) One projecting sign shall be permitted for each business. Such sign shall occupy a maximum area of twelve square feet per face, and the top of such sign shall extend no higher than the window sill, or projecting bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. Such signs shall be constructed of appropriate materials, in keeping with the historic character of the district. Internally illuminated box type signs shall not be permitted.

(iii) One storefront window sign shall be permitted provided that it is limited to a maximum area of ten square feet. Such signs shall be constructed of appropriate materials in keeping with the historic character of the district. Internally illuminated box type signs shall not be permitted.

(i) Lansdowne avenue, between Fifty-ninth and Sixty-third streets:[511]

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum area of two (2) square feet for each lineal foot of store frontage, provided that such signs shall project not more than twelve (12) inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sill or projected bay located on the second story of the building face to fourteen (14) feet above the street line, whichever is lower. In no case shall any sign exceed forty (40) square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) New projecting signs shall not be permitted.

(iii) One storefront window sign shall be permitted, provided that it is limited to a maximum area of eight (8) square feet. Such signs shall not be illuminated.

(j) Twenty-seventh and Girard Retail District:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum area of two and one-half square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) One projecting sign shall be permitted for each store front business provided that it is limited to a maximum surface area of twelve square feet per face and the top of such signs shall extend no higher than the bottom of the window sills or projected bay located in the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. The copy on such sign shall not be less than six inches in height.

(iii) One store front window sign shall be permitted, provided that it is limited to a maximum area of ten square feet. Internally illuminated box type signs shall not be permitted.

(iv) One free standing sign shall be permitted for each property set back twenty feet or more from the property line. Such signs shall not have more than two faces, with maximum area of forty square feet per face. Such signs shall not exceed fifteen feet in height from grade level to top of sign and shall not project beyond the building line.

(k) Germantown/Lehigh Retail District:

(i) Wall signs parallel to the building face shall be permitted provided that for each building the aggregate square foot coverage shall be limited to a maximum area of two and one-half square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) New projecting signs shall not be permitted.

(iii) One store front window sign shall be permitted, provided that it is limited to a maximum area of ten square feet. Such signs shall not be illuminated.

(iv) One free standing sign shall be permitted for each property set back twenty feet or more from the property line. Such signs shall not have more than two faces, with maximum area of forty square feet per face. Such signs shall not exceed fifteen feet in height from grade level to top of sign and shall not project beyond the building line.

(l) Broad and Susquehanna Retail District:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum area of three square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) New projecting signs shall not be permitted.

(iii) One store front window sign shall be permitted, provided that it is limited to a maximum area of ten square feet. Such signs shall not be illuminated.

(iv) One free standing sign shall be permitted for each property set back twenty feet or more from the property line. Such signs shall not have more[512] than two faces, with maximum area of forty square feet per face. Such signs shall not exceed fifteen feet in height from grade level to top of sign and shall not project beyond the building line.

(m) Ogontz avenue Retail District:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum area of two and one-half square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) One store front window sign shall be permitted, provided that it is limited to a maximum area of ten square feet. Such signs shall not be illuminated.

(n) Lancaster avenue Retail District:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum area of two and one-half square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) One projecting sign shall be permitted for each store front business, provided that it is limited to a maximum surface area of twelve square feet per face and the top of such signs shall extend no higher than the bottom of the window sills or projected bay located in the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. The copy on such sign shall not be less than six inches in height.

(iii) One store front window sign shall be permitted, provided that it is limited to a maximum area of ten square feet. Such signs shall not be illuminated.

(iv) One free standing sign shall be permitted for each property set back twenty feet or more from the property line. Such signs shall not have more than two faces, with maximum area of forty square feet per face. Such signs shall not exceed fifteen feet in height from grade level to top of sign and shall not project beyond the building line.

(o) Fifty-second Street Retail District:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum area of two and one-half square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) New projecting signs shall not be permitted.

(iii) One store front window sign shall be permitted, provided that it is limited to a maximum area of ten square feet. Such signs shall not be illuminated.

(iv) One free standing sign shall be permitted for each property set back twenty feet or more from the property line. Such signs shall not have more than two faces, with maximum area of forty square feet per face. Such signs shall not exceed fifteen feet in height from grade level to top of sign and shall not project beyond the building line.

(p) Sixtieth Street Retail District:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum area of two and one-half square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. In no case shall any sign exceed forty square feet in area. The copy on such signs shall not be less than six inches in height.

(ii) New projecting signs shall not be permitted.

(iii) One store front window sign shall be permitted, provided that it is limited to a maximum area of ten square feet. Such signs shall not be illuminated.

(iv) One free standing sign shall be permitted for each property set back twenty feet or more from the property line. Such signs shall not have more than two faces, with maximum area of forty square feet per face. Such signs shall not exceed fifteen feet in height from grade level to top of sign and shall not project beyond the building line.

(q) Broad and Olney Retail District: Signs accessory to uses of the premises shall be permitted only under the following conditions:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a minimum area of four square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever, is lower. In no case shall any sign exceed forty square feet in area, the copy of such signs shall not be less than six inches in height.

(ii) New Projecting signs shall not be permitted.

(iii) One store window sign shall be permitted provided that it is limited to a maximum area of ten square feet.

(iv) One free standing sign shall be permitted for each property set back twenty feet or more from the property line. Such signs shall not have more than two (2) faces with maximum area of forty square feet per face. Such signs shall not exceed fifteen feet in height from grade level to top of sign and shall not project beyond the building line.

(r) Logan Retail District: Signs accessory to uses of the premises shall be permitted only under the following conditions:

(i) Wall signs parallel to the building face shall be permitted provided that for each building, the aggregate square foot coverage shall be limited to a maximum area of three and one-half feet for each lineal foot of store frontage.

(ii) New projecting signs shall not be permitted.

(s) Fifth and Lehigh Retail District: Signs accessory to uses of the premises shall be permitted only under the following conditions:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum of two and one-half square feet for each linear foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such sign shall project no more than twelve inches from the principal face of the building, and that the top of such sign shall extend no higher than the bottom of the window sill or projecting bay, located on the second story of the building face or fifteen feet above the sidewalk, whichever is lower.

(ii) One (1) projecting sign shall be permitted for each storefront business, provided that it is limited to a maximum area of twelve square feet per face. The top of such sign shall extend no higher than the bottom of the window sill located on the second story of the building face or fifteen feet above the sidewalk, whichever is lower.

(iii) One (1) store window sign shall be permitted for each business provided that it is limited to a maximum of ten square feet.

(t) Frankford and Allegheny Retail District: Signs accessory to uses of the premises shall be permitted only under the following conditions:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum of two and one-half square feet for each linear foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building and that the top of such signs shall project no more than twelve inches from the principal face of the building. One (1) projecting sign shall be permitted for each storefront business, provided that it is limited to a maximum area of twelve square feet per face. The top of such sign shall extend no higher than the bottom of the window sill located on the second story of the building face or fifteen feet above the sidewalk, whichever is lower.

(ii) One (1) store window sign shall be permitted for each business provided that it is limited to a maximum of ten square feet.

(u) Twenty-second and Lehigh Retail District: Signs accessory to uses of the premises shall be permitted only under the following conditions:

(i) Wall signs parallel to the building face shall be permitted provided that for each building, the aggregate square foot coverage shall be limited to a maximum area of four square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever, is lower. In no case shall any sign exceed forty square feet in area, the copy of such signs shall not be less than six inches in height.

(ii) One (1) projecting sign shall be permitted for each storefront business, provided that it is limited to a maximum area of twelve square feet per face. The top of such sign shall extend no higher than the bottom of the window sill located on the second story of the building face or fifteen feet above the sidewalk, whichever is lower.

(iii) One (1) store window sign shall be permitted for each business, provided that it is limited to a maximum area of ten square feet.

(v) Broad and Cecil B. Moore Retail District: Signs accessory to uses of the premises shall be permitted only under the following conditions:

(i) Wall signs parallel to the building face shall be permitted provided that for each building, the aggregate square foot coverage shall be limited to a maximum area of four square feet for each lineal foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such signs shall extend no higher than the bottom of the window sills or projected bay located on the second story of the building face, or fourteen feet above the sidewalk, whichever is lower. In no case shall any sign exceed forty square feet in area, the copy of such signs shall not be less than six inches in height.

(ii) New projecting signs shall not be permitted.

(iii) Flashing, animated or roof mounted signs shall not be permitted.

(w) Greater Kensington/Harrowgate Kensington Retail District: Signs accessory to uses of the premises shall be permitted only under the following conditions:

(i) Wall signs parallel to the building face shall be permitted, provided that for each building the aggregate square foot coverage shall be limited to a maximum of two and one-half square feet for each linear foot of store frontage, provided that such signs shall project no more than twelve inches from the principal face of the building, and that the top of such sign shall extend no higher than the bottom of the window sill or projecting bay, located on the second story of the building face or fifteen feet above the sidewalk, whichever is lower.

(ii) One (1) projecting sign shall be permitted for each storefront business, provided that it is limited to a maximum area of twelve square feet per face. The top of such sign shall extend no higher than the bottom of the window sill located on the second story of the building face or fifteen feet above the sidewalk, whichever is lower.

(iii) One (1) store window sign shall be permitted for each business provided that it is limited to a maximum of ten square feet.

(7) Permits.[513]

(a) No person shall erect or perform any substantial maintenance on any sign or other advertising structure or device within the designated area unless he has obtained a permit to do so from the Department.

(b) No permit required under this subsection shall be issued unless the sign for which such permit is issued complies in every respect with all other applicable requirements of the Philadelphia Code;